Some requires skills for Digital Marketer.

The customer journey in marketing refers to the process a customer goes through when interacting with a brand, product, or service from the initial awareness through to the final purchase and beyond. It is a interactions a customer has with a company or product during their decision-making process. The "5 A's" of the customer journey in marketing are: 1. Awareness 2. Appeal 3. Ask 4. Act 5. Advocate Let's discuss - 1. Awareness:- This is where the customer becomes aware of your brand or product, through advertising, social media, online searches or any kind of advocacy of others. It's recall past any experiences. Basically awareness is knowing about your product or brand. That's why you must be highlighting its unique value and benefits. 2. Appeal:- After awareness, you need to make your offering appealing to your target audience. Customer become attracted to your brands or products or services. So, appeal can be a process that customer like your brand or products. 3.Ask:- At this stage, you encourage potential customers to ask questions or seek more information about your brand, product or service. This is where the customer searching for your product review, compare prices, contact with company , try out product at stores etc. This ask stages is basically convinced your customer through your brand review or information about your brand. 4. Act :- The "Act" stage is where you aim to convert interested prospects into paying customers. This is the point where customers make a purchase, sign up for a service. It's a critical step in the customer journey. In this stage customer buy your product online or offline, use the product first time, get service and also they complain about problem. That's why this stage is very critical cause customer buying your product first time. 5. Advocacy:- After customers have made a purchase and experienced your product or service, the goal is to turn them into advocates. Advocates are loyal customers who not only continue to support your brand but also actively recommend it to others. They also marketing your brand or product by word of mouth. Customers reviews play a significant role in this stage. They also keep using , repurchase and also recommend your brand to others, ultimately advocacy to others. These stages represent a simplified framework for understanding and managing the customer journey. Effective marketing and customer engagement strategies are tailored to each of these stages to guide potential customers seamlessly through the journey.

Search Engine Optimization or SEO is a combination of two words Search Engine + Optimization. Now first you need to know what is Search Engine and what is Optimaization? - Search engine is a software system created by www i.e world wide web to carry out web server. Basically, according to user query, it's search out the information. - Optimization is the best use of anything. That means any action of making the best and most effective use of resources or any situation. So, What is Search engine optimization? - SEO is the best optimization of the search engine or optimizing the search engine according to your needs. It is the process of making your website or pages for a better search engine so it can rank higher. Now the question is do we optimize search engines in SEO! - Instead of search engines , we optimize any websites or web pages. For example, suppose you have a jewelry business. Now suppose someone searches Google for Best Jewellery in Kolkata, Then if you want your website to be first or at the top. So your search engine has to be well optimizes. That is, your website should be made in such a way that it will be at the top of all. Now the question may come to your mind that only Google is a search engine? Or are there more search engines? - First let's say that google is a search engine but not only the search engine. There are many search engines besides google. Like- Google , Yahoo, Bing, Baidu, Yandex etc. Types of SEO or Search Engine Optimization - There are two categories of SEO. 1. On- Page SEO 2. Off- Page SEO Search engine optimization is done depending on these two methods. 1. On- Page SEO:- We may optimize our website or web pages at our discretion. Or we can optimize the website/pages under our control is called On Page SEO . Such as HTML, website design, content, URL etc. these various things we optimize or can do on our own website or web pages. 2. Off- Page SEO :- Instead of our own website or web pages, we may or do optimize on any other server or website or webpages that is called Off-page SEO. There are some techniques used for these two methods, the techniques that are very important in SEO are – * Black hat *White hat And *Gray Hat. On page and off page SEO is optimized by these techniques. For example, on-page optimization is done using this technique. Like - optimize HTML file, Content optimize, Keyword rich optimize, Optimize URL, Image optimize etc. Similarly off page is also optimized using this technique. For example- Backlines - This is to post your website url on another website so that others will click on your url through that website and view your website. Another one is domain authority, Social links, Forum submission etc.

There are different types of Digital Marketing. Like - * SEO - SEARCH ENGINE OPTIMIZATION * EMAIL MARKETING * SOCIAL MEDIA MARKETING * AFFILIATE MARKETING *ECOMMERCE *CONTENT MARKETING * FACEBOOK ADS * INFLUENCER MARKETING Let discuss all the types - *SEO or Search Engine Optimization:- it's refers to optimize any content that will show up in your search bar. *Email Marketing:- Email marketing is a fantastic way to boost interest and awareness from potential clients that already like your business enough to join your mailing list. *Social media marketing :- Social media is different types of digital media like - instagram, facebook, twitter, whatsapp etc. Promotion of a product or brand using these social media tools is called Social Media Marketing. *Affiliate marketing: - When a commission is received after promoting a product and the product is sold by you. Example- When any youtuber promotes or reviews any laptop or any kind of product, then a link for that product is given below which is called affiliate link. As a result of clicking that link, that youtuber gets some commission, so they are called Affiliate marketers. *Ecommerce Marketing :- Amazon, Flipkart, Myntra these all are ecommerce marketing. When you have these platforms and the marketing of those platforms is done by you, it is called Ecommerce Marketing. *Content Marketing :– When marketing is done through your content (any kind of content) it is called Content Marketing. *Facebook Ads:- When we use Facebook, we saw many types of ads which called Facebook Ads. Facebook has to pay different amounts for different types of this ads videos *Influencer Marketing – When any celebrity promotes a brand or product but the entire process is indirect, i.e. which was not a paid promotion,like any product review, it's called Influencer Marketing.

Social media is a part of our life nowadays. By using digital media digital marketing is moving forward. Digital marketing has become the need of every human being. # Exactly what is this digital marketing? Digital marketing means how to promote products, services and brands by using digital channels, platforms and devices. * For example, digital marketing is becoming the way to advertise a product. * Digital marketing is basically promoting a product or promote product digitally. # Why Digital Marketing? How Digital Marketing is more important than traditional marketing ? Digital marketing which has become popular in this covid 19 in lockdown period. Now a days increased use of social media. As a result of which everyone is imprisoned on social media . People have become digitally advanced by using that social media. Because - * large audience - through social media we connected with huge numbers of audience. That's why we can reach many people very easily. * Targeting audience - By targeting the audience and creating content or ad according to their preferences, the attraction about the product goes to the minds of more people. * cost effective - If you want to advertise through traditional media, it becomes very costly. Where digital advertising saves a lot of money. * Immediate feedback - through digital marketing very easily we connect with people and gather so many feedback. That's why we improve our advertising or our brand , products and services. * Easy tracking - the whole process can be tracked very easily through digital marketing.