The 5 a's of customer journey in Marketing.

According to user point of view there are 3 types are keywords. They are - 1. Short tail keyword 2. Long tail keyword and 3. Semantic Keyword. Let's discuss- 1. Short tail keyword:- Short tail keyword is a keyword where the user makes a general query. For example - if a user searches only by typing "SHOES" in the search engine. That is his general query. Because if user search for 'shoes' , you will never understand that what he wants about shoes . That means it is a general query. So, when a user searches for something in the search engine for a general query, it is called a short tail keyword. Another example is Digital marketing, if any one search only "Digital marketing" in search engine, it is a general keywords. Because we doesn't understand what information user wants related to digital marketing. It is a general query to gather some information about digital marketing. 2. Long tail keyword:- It is a more specific keyword. That is, if a user wants specific information about something, he will search for his specific query. For example - if a user searches the search engine - "Best running shoes for women" then this is a specific query. That is long tail keyword. Another example is - "Digital Marketing Institute in Kolkata" This is a long tail keyword. Because in case of short tail keyword, we have seen that a user searches "digital marketing" for general query, there is no specific query. But here it is seen that the user searched for a digital marketing institute which are in Kolkata. This is a specific keyword, it is called a long tail keyword. 3. Semantic keyword:- it is a keyword that the user writes in his own language and searches. That is, the user queries in his own language, it is called Semantic Keyword. For example if any user searched in search engine like "How I promote my marketing in online", so, it's a Semantic Keyword. That means similar in meaning with original keyword.

Keywords are an important part of SEO or Search Engine Optimization. Now let's know what the "Keyword" actually is? keyword is a word or phrase that describe the content on your web page. For example, keyword is the thing like when you search for something suppose you search "what is digital marketing? "here digital marketing is a keywords. And the same word refers to what your content is about. In SEO keyword is the word or phrase for which you want a specific page to rank. Keywords play a central role in SEO by helping search engines connect users with relevant content, improving rankings, driving targeted traffic, and guiding content creation and optimization efforts. #Classification of Keyword:- 1. According to the digital marketer's point of view. And 2. According to the user's point of view. The classification of these keywords is done in two ways, one from the point of view of the digital marketer and the other from the point of view of the user. According to the digital marketer's point of view there are 3 types of keyword - 1. Primary keyword - it's the most important and relevant terms or phrases that directly relate to the content or topic of a web page. For an example - Digital Marketing Institute in Kolkata. 2. Secondary keyword - this keyword is related terms and phrases that complement your primary keywords. They are more specific and usually longer in length. I.e secondary keyword is empowered by primary keyword. For an example - Digital Marketing Institute with placement in Kolkata 3. Branded keyword- Branded keywords are specific to your brand or business. They include your company name, product names, or any unique terms associated with your brand. So, that is when something is searched with a brand name, it is called a branded keyword. Example - NIHT DIGITAL MARKETING. In SEO strategy, it's important to strike a balance between primary and secondary keywords to target a wide range of search queries while maintaining the relevance and authority of your content. Branded keywords are essential for building brand recognition and retaining existing customers.

Search Engine Optimization or SEO is a combination of two words Search Engine + Optimization. Now first you need to know what is Search Engine and what is Optimaization? - Search engine is a software system created by www i.e world wide web to carry out web server. Basically, according to user query, it's search out the information. - Optimization is the best use of anything. That means any action of making the best and most effective use of resources or any situation. So, What is Search engine optimization? - SEO is the best optimization of the search engine or optimizing the search engine according to your needs. It is the process of making your website or pages for a better search engine so it can rank higher. Now the question is do we optimize search engines in SEO! - Instead of search engines , we optimize any websites or web pages. For example, suppose you have a jewelry business. Now suppose someone searches Google for Best Jewellery in Kolkata, Then if you want your website to be first or at the top. So your search engine has to be well optimizes. That is, your website should be made in such a way that it will be at the top of all. Now the question may come to your mind that only Google is a search engine? Or are there more search engines? - First let's say that google is a search engine but not only the search engine. There are many search engines besides google. Like- Google , Yahoo, Bing, Baidu, Yandex etc. Types of SEO or Search Engine Optimization - There are two categories of SEO. 1. On- Page SEO 2. Off- Page SEO Search engine optimization is done depending on these two methods. 1. On- Page SEO:- We may optimize our website or web pages at our discretion. Or we can optimize the website/pages under our control is called On Page SEO . Such as HTML, website design, content, URL etc. these various things we optimize or can do on our own website or web pages. 2. Off- Page SEO :- Instead of our own website or web pages, we may or do optimize on any other server or website or webpages that is called Off-page SEO. There are some techniques used for these two methods, the techniques that are very important in SEO are – * Black hat *White hat And *Gray Hat. On page and off page SEO is optimized by these techniques. For example, on-page optimization is done using this technique. Like - optimize HTML file, Content optimize, Keyword rich optimize, Optimize URL, Image optimize etc. Similarly off page is also optimized using this technique. For example- Backlines - This is to post your website url on another website so that others will click on your url through that website and view your website. Another one is domain authority, Social links, Forum submission etc.

Digital marketer requires different styles and skills and requires different approaches. Different types of requires skills are- 1. Use of Social media:- 1st of all good use of social media.As a result, how digital marketing is working using social media should be kept at your fingertips. 2. WordPress:- Must know how to use Wordpress. Because WordPress has to be used to create a website. Even in some cases HTML i.e. Hyper text markup language should be learned. 3. Data analytics - Google analytics should also be learned. Because it will be possible to know what kind of content needs to be created for clients. 4. Design sense:- Also know how to design Content. Because there is more practical than theory here. Like the product you want to sell, the ad for the product should be designed in such a way that the viewers are attracted to it and their interest is aroused in that particular product. So, having a basic design sense is very important. 5. Marketing:- Marketing which everyone must first know well and for that, what is the target audience or who are the target audience should be understood extensively. If a product is sold, it should be known who will buy it. For example, it is not possible for everyone to buy a phone worth Rs.1 lakh. It is considered to be bought by people in metropolitan cities. So that phone ad should be placed only in metro city as there will be a target audience and marketing will be good. If it is added in a small town it will have no marketing value. 6. Sales:- Everyone should know this topic well, that is, how to sell a product. The product should be brought in front of the people in different ways so that people will be attracted to that product and buy it and as a result the sales will increase to a large extent. 7. Profitability:- It is not enough to sell any product. Along with those sales, you need to know the profit as well. Suppose a product, which is bought for 80 rupees and then sold for 100 rupees, how can the profit of 20 rupees be increased or how can the product be sold to make more profit, You have to know this all process. 8. Creativity:- It has to be done with perfect skills. As this creativity can increase the level of a product in the same way, the idea of how to present a product in different ways is called creativity. So, along with all the skills this creativity skill also has to be done very efficiently which is a very important skills.