Keyword research in SEO.
Keywords are an important part of SEO or Search Engine Optimization. Now let's know what the "Keyword" actually is?
keyword is a word or phrase that describe the content on your web page.
For example, keyword is the thing like when you search for something suppose you search "what is digital marketing? "here digital marketing is a keywords. And the same word refers to what your content is about.
In SEO keyword is the word or phrase for which you want a specific page to rank. Keywords play a central role in SEO by helping search engines connect users with relevant content, improving rankings, driving targeted traffic, and guiding content creation and optimization efforts.
#Classification of Keyword:-
1. According to the digital marketer's point of view.
And
2. According to the user's point of view.
The classification of these keywords is done in two ways, one from the point of view of the digital marketer and the other from the point of view of the user.
According to the digital marketer's point of view there are 3 types of keyword -
1. Primary keyword - it's the most important and relevant terms or phrases that directly relate to the content or topic of a web page. For an example - Digital Marketing Institute in Kolkata.
2. Secondary keyword - this keyword is related terms and phrases that complement your primary keywords. They are more specific and usually longer in length. I.e secondary keyword is empowered by primary keyword.
For an example - Digital Marketing Institute with placement in Kolkata
3. Branded keyword- Branded keywords are specific to your brand or business. They include your company name, product names, or any unique terms associated with your brand. So, that is when something is searched with a brand name, it is called a branded keyword.
Example - NIHT DIGITAL MARKETING.
In SEO strategy, it's important to strike a balance between primary and secondary keywords to target a wide range of search queries while maintaining the relevance and authority of your content. Branded keywords are essential for building brand recognition and retaining existing customers.
Sep 13, 2023
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